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Advertising in Southwinds Magazine
(For classified ads go to the classifieds page.
Information on Business classified display ads are on this page below.)
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SOUTHWINDS NOW 100% COLOR |
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Starting with the January 2008 issue, the magazine will be
printed with all pages in color
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Page Down to bottom of page for ad deadlines and prices
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SAVE ADVERTISING DOLLARS
Why spend several hundred dollars, if not thousands, in a national magazine when you want to only reach southern sailors? |
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You will not find a more cost-effective way of reaching southern sailors than advertising in
Southwinds Magazine |
How Important is it to Advertise?
"Advertising is salesmanship mass produced. No one would bother to use
advertising if he could talk to all his prospects face-to-face. But he can't."
- Morris Hite
"Many businesses don't advertise, but the first thing an owner does when he goes out of business is advertise the business for sale"
- Unknown, but still in business |
14,000 copies of Southwinds Magazine are delivered 12 months a year to over 500 locations in 8 Southern states to Yacht Clubs and Sailing Associations, marinas, marine suppliers, sail lofts, yacht brokers, and other sailing-related businesses.
An Additional 10,000 readers - minimum - view Southwinds on the Internet Each Month.
(In September, 2006, a new record was set with the magazine being downloaded 18,090 times!)
Every month, our Web site, gets 25,000+ visits and every issue is available each month on our Web site. This includes all editorial and advertising pages. Since making the magazine available on the Internet in 2003, more than 12,000 readers have been downloading the magazine each month. Hyperlinks in all advertising take readers straight to your Web site or e-mail address. |
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Nationwide delivery
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Southwinds is delivered to every state (and the Virgin Islands) through subscriptions. Some readers have kept every issue since Southwinds was first published in November of 1993. Our subscription base continues to grow every month.
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Opportunities for Advertisers
SOUTHWINDS is Now 100% in
Living Color
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- Display ads throughout the magazine.
Premium pages available at special rates
- Classified Display ads in the Classifieds section
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Marine Market Place and Sailing Services Directory-
Display Classified ads, 1" to 3" tall starting at $25 a month!
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Web site advertising - with over 25,000 visitors a month this is an excellent advertising venue. Contact
editor@southwindsmagazine.com. Advertising starts at $10 a month.
- Classified Advertising - Text ads start at
$25 for 30 words for 3 months, add a photo for another $25 for the full 3 months.
Add $15 to print your boat or text in color. Place your ad on the internet today
for $10 more. Special rates for brokers.
- Brokerage Section - Brokers get a special
rate. Prices start at full page ad for half page price, half page for 1/4 page
price, 1/4 page for 1/8 page price. 6-month and 12- month rates apply.
Classifieds special rates for brokers available also.
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Boat Show Issues
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Our largest issues, with extra distribution at each show, are the November issue for the Strictly Sail St. Pete boat show and the February issue for the Strictly Sail Miami Boat Show. The months preceding these issues (October and January) are generally larger also as advertisers like to announce their presence at these upcoming shows.
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To Advertise, Contact a sales representative:
Steve Morrell
Editor and Advertising, all areas and regions
editor@southwindsmagazine.com
(941) 795-8704
(941) 795-8705 fax
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| Reader Demographics (Based on our annual survey): |
| Currently Own a Boat |
85.08% |
| Cruise Only |
67.44% |
| Race only |
5.42% |
| Race & Cruise |
25.32% |
| Spend 40+ days on their boat |
36.17% |
| Spend 11-40 days on their boat |
23.77% |
| Spend less than 10 Days on their boat |
5.68% |
| Charter sailboats |
26.35% |
| Have purchased a boat in the last year |
6.97% |
| Subscribe to a magazine |
72.86% |
| Male readers |
80.36% |
| Have a College or post graduate degree |
79.84% |
| Read the magazine monthly |
48.06% |
| Get the magazine at a marine store |
49.61% |
| Think Southwinds is excellent |
79.06% |
| Have visited the web site |
29.19% |
| Realize the magazine is available online |
28.42% |
| Buy products through ads in Southwinds |
67.18% |
| Average amount spent on boat per year |
$4,257.69 |
| Average boat length is |
30 feet |
| Average readers age is |
53 years |
| Make more than $100,000 per year |
32.55% |
| Make between 75k-100k per year |
31.55% |
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Getting to Know Southwinds
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News & Views for Southern Sailors
Southwinds Magazine is a 13-year-old, Florida-based sailing magazine that covers racing, cruising, and gunkholing throughout the southern sailing waters from Texas through Florida to the Carolinas and inland lakes.
Southern Sailors Read Southwinds
The southern sailing waters that Southwinds covers represents a large portion of the 2.5 million sailing enthusiasts in the United States. Southwinds is written by and for these Southern sailors. Ask any sailor in the South and they will tell you they know and read the magazine.
Racing News
Southwinds is the only sailing magazine that covers racing events in the southern waters. This includes regular columns, like Southern Sailing, which discuss the racing community, and periodic columns on racing tactics.
Southern Cruising Waters
What are the southern cruising waters covered by Southwinds? For southern sailors those are the inland lakes and coastal waters from the Carolinas south through Georgia, all of Florida down through the Keys and up into the upper Gulf states. Then throw in the Bahamas, Cuba, and the Caribbean.
Bubba Whartz
Monthly, the tales of live-aboard sailor Bubba Whartz, written by well-known writer Morgan Stinemetz, come to readers of Southwinds. Bubba grew up with Southwinds and has been an ever-returning character in the magazine since 1994. Knowledge of the adventures of Bubba go far beyond southern readers.
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2007 Planned Features
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- Caribbean Cruising
- Along the Intracoastal Waterway
- Regata del Sol al Sol - from Tampa to Havana.
(St. Petersburg to Mexico April )
- Inside the 2007 Sail Expo St. Pete
- Southern Racing News
- Racing Tactics
- Cruising the Florida Keys
- Cruising the Carolinas & Georgia
- Cruising the Bahamas Boat Reviews
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Regular Departments
Racing & Regattas
Photos and race results/stories of Southern events
Southern Racing Calendar
Short Tacks
New items, business briefs & tidbits. Upcoming Southern
Events
Our Waterways
News, views and information on our changing waterways
Dissappearing marinas and boatyards, anchoring rights,
environmental issues, waste disposal, etc.
Hurricane Section
During the season June thru Nov.
Tips and strategies for saving
your boat
The Sailing Life
Local people & places
Tropical Pipeline
Cuba, Bahamas & the Caribbean
Bubba Whartz
Stories of Bubba’s life
Monthly Southern Weather
Each month we print a map of the southern U.S. with air
and water temperatures along the coastal regions. ***
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Books to Read
Book reviews & selections
Cruising Southern Waters
Interesting cruising spots & stories
Lessons Learned
Readers stories of lessons learned under sail
Racing Tips Column by Dave Ellis
Preparation, strategy & tactics ***
Southern Sailing
General sailing discussion
Maritime Law
Legal concerns for sailors & boaters
Hurricane Protection
During the hurricane season, this section covers articles on protecting your boat at the dock and/or at anchor. ***
*** Seeking Page Sponsors at Premium Rates. |
(click
here to download rates as a PDF)
Display Classified ads now available at 1" for $25 a month, paid 12 months in advance, in our Marine
Marketplace and Sailing Services Directory and in
the classifieds pages.
SOUTHWINDS 2008
(space reservation deadlines - art must be received 4 days after
these deadlines, unless Southwinds is building the ad, in which case we need
start before the space reservation date)
Click here to download as a MS Word File
FEBRUARY ISSUE 1/7
Miami Boat Show Issue -
2000+ extra copies distributed at the show
MARCH ISSUE 2/4
Key West Race Week Coverage
APRIL ISSUE
3/10
MAY ISSUE 4/7
Coverage of Regata Del Sol Race to Mexico
JUNE ISSUE
5/5
JULY ISSUE 6/9
Coverage of Key West Rendezvous Regatta
AUGUST ISSUE
7/7
SEPTEMBER ISSUE 8/4
"Kick-off" Issue of upcoming Florida Sailing Season
OCTOBER ISSUE
8/29
NOVEMBER ISSUE 10/6
Pre-St. Pete Strictly Sail Boat Show Issue
announce your presence at the December boat show
DECEMBER ISSUE
11/3
St. Petersburg Boat Show issue - largest issue of the year with 2000+ extra copies handed out at the SOUTHWINDS booth.
JANUARY 2009 ISSUE
12/8
Pre-Miami Boat Show Issue |
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